Campaign Lab

Road-trip curiosity. Family-day fun. Two creators making The Mammoth Site part of the plan.Two creators. One prehistoric pit stop.

The Mammoth Site / 2026

Campaign wins.

Reported content views across Instagram, Facebook, and TikTok.

$8,600 in creator partnerships. 123,305 reported content views. Jamie: $3,900. Kristen: $4,700, including a $1,200 travel stipend. Creator fees and travel only; paid media is separate. September 2026 snapshots; cross-platform views are not unique people.

01 / Road-trip discovery

Jamie Roadtrips

@jamieroadtrips

Jamie and Austin build their road trips around the interesting detours. Here, that meant a full day at the dig site—and trying their hand at an Ice Age hunt.

The angle: put the experience in motion. Watching someone throw an atlatl makes the science easier to picture than a list of attractions.

Atlatl / IG + Facebook
53,189 views
Audience discovery
84.4% non-followers
Average watch
23 seconds
Follows from the film
178

Watch Jamie’s day vlog ↗

Final creator-supplied insights / September 25, 2026. Deliverables: two Reels cross-posted to TikTok and an Instagram Story set.

Jamie / The Ice Age Hunt
The Ice Age Hunt. Jamie and Austin try atlatl throwing. Open film ↗

02 / Family travel

Kristen Keeler

Midwest Travel Mama / @midwesttravelmama

Kristen helps parents find trips the whole family can get into. She brought her kids along to show the dig site through the people a family itinerary has to win over.

The angle: show the day, not just the destination. Curious kids, a working dig, and enough hands-on discovery to earn a place in the family trip.

Reel / IG + Facebook
27,271 views
Shares
437
Saves
365
Audience discovery
77.6% non-followers

Creator-supplied screenshots / September 23, 2026. Delivered work includes a revised Reel, carousel, and Stories; the reporting also documents a TikTok video.

Kristen / Bring the family
Bring the family. Kristen and her kids explore the dig site. Open film ↗

A closer read

Performance, by asset.

Views are plays, not a count of unique people. Instagram and Facebook are combined only where the native insights combine them. TikTok stays separate.

2026 creator results / latest supplied screenshots
Asset / platformViewsEngagementAdditional signals
Jamie / AtlatlInstagram + Facebook53,1891,060 reactions · 17 comments · 118 shares · 192 saves · 10 reposts178 follows · 4.9K profile visits · 84.4% non-followers
Jamie / AtlatlTikTok6,235373 likes · 15 comments · 7 shares · 56 saves59 new followers · 17.7s average watch
Jamie / Day vlogInstagram + Facebook14,943505 reactions · 22 comments · 88 shares · 40 saves · 15 reposts15 follows · 160 profile visits · 67.9% non-followers
Jamie / Day vlogTikTok1,50873 likes · 1 comment · 1 share · 5 saves7 new followers · 8.8s average watch
Midwest Travel Mama / ReelInstagram + Facebook27,271678 reactions · 41 comments · 437 shares · 365 saves · 17 reposts1,471 interactions · 16 profile actions · 77.6% non-followers
Midwest Travel Mama / CarouselInstagram + Facebook13,435141 reactions · 22 comments · 35 shares · 77 saves · 5 reposts270 interactions · 22 profile actions
Midwest Travel Mama / VideoTikTok6,724159 likes · 0 comments · 46 shares · 42 saves10 new followers · 4.7s average watch

How to read the numbers

Jamie’s September 25 delivery supersedes the earlier figures in the September 23 client summary. Her TikTok screenshots show metrics updated September 24. Kristen’s TikTok screenshot is updated September 22.

Profile visits, follows, saves, shares, and website events describe different actions. They are not ticket sales. Views across creators and platforms are not deduplicated. The creator totals add the listed assets across platforms; they do not measure unique reach. Kristen’s total includes carousel views.

Source evidence

The reviewed sources are the native insights submitted by each creator and the client report sent September 23, 2026. Selected screenshots below support the headline figures.

Paid digital / 2026 season

Separate from creator publishing: digital out-of-home ran May 28–July 1, 2026 and delivered 40,179 impressions. Display ran June 15–September 1, 2026 and delivered 1,244,961 impressions, 4,577 clicks, a 0.3676% CTR, and an 87.87% in-view rate.

The September 23 client report records 2,392 display conversion events: 2,206 Book Now button actions, 94 Visit, 80 Get Tickets, 9 Research, and 3 Support. These are attributed website events, not verified purchases or physical visits. The report does not establish that this display delivery amplified the featured creator videos.

Earlier reporting / July 28–August 22, 2025

The August 22, 2025 email to Presston Gabel explicitly limits its results to July 28 through that day. Its attached July–August PDF reports 142,482 impressions, 133 clicks, 94 conversion events, a 0.0933% CTR, and a 92.0% in-view rate.

The email identifies 72 Get Tickets button events, 7 Visit events, and 2 Research events. Those named actions account for 81 of the 94; the email does not itemize the other 13. The PDF header shows the scheduled flight through September 29, not the elapsed reporting window. This earlier paid display snapshot is not part of the 2026 creator results.

My part

From the first brief to the final read.

Creative direction

I helped turn the destination brief into experiences worth filming, matched creators to the audience, and shaped story and caption feedback without writing over their voices.

Production + talent

I sourced talent, negotiated scope and usage, coordinated travel and onsite access, and managed delivery, factual review, revisions, and publishing approvals with the Mammoth Site team. The creators filmed and edited their work.

Distribution + reporting

I coordinated rollout, reviewed posting timing and discovery language, requested native insights, and translated the results for the client. I also managed paid digital activity and explored creator usage options; the reporting keeps those workstreams distinct.