Field Notes

I lead digital media across client campaigns and EGM’s publications: strategy, paid media, websites, production, creator partnerships, reporting, listings, and team training. Small team, wide remit. I like knowing how the pieces fit.

I’ve managed The Howell Hotel since launch: bookings, guest communication, staffing, cleaner schedules, inventory, accounting support, maintenance, and owner coordination. I also led its first formal rebrand and built the website. The guest experience starts long before check-in.

As Key Account Coordinator, I worked from sales and strategy through fulfillment and reporting: AdCellerant, SEO, SEM, social media and reputation management, device-ID targeting, programmatic display, extended-network display, and email and text marketing.

I combined guest services, media, and property operations: social content and ad creative, new-rental onboarding and inventory, onsite service, cleaning and readiness, check-in scheduling, maintenance coordination, owner communication, and concierge-level occasion setup.

I built a house-cleaning business through word of mouth, personal marketing, and repeat clients. Some relationships grew into branding and advertising work for vacation rentals. Turns out doing the first job well can open a different door.